what I do
About me
I’m Lydia Himmen, a Berlin-based Brand Communication & Online Marketing Manager, specialized in strategic content marketing, visual storytelling and digital brand positioning for companies in architecture, construction, culture and the creative industries.
I currently lead the digital brand communication and professionalization for Timberlin GmbH (timber construction, Berlin) and SWP Architekten- und Ingenieurbüro, covering social media strategy, content production, website development and performance analysis.
With over 20 years of experience at the intersection of art, music, culture and digital communication, including as co-founder of one of Brazil’s first digital art galleries and as a journalist for MTV Brazil and the Red Bull Music Academy, I bring together creative thinking and data-driven strategy.
I handle everything myself: strategy, photography, video, drone footage, web development, copywriting, SEO and analytics, all from one hand.
MY OPINION
Blog
Bevor ich in den Bereichen Architektur, Holzbau und Markenkommunikation tätig wurde, schrieb ich über viele Jahre hinweg über Musik, insbesondere elektronische Genres, für Magazine, Websites und MTV Brasil. Zudem gründete ich eine der ersten Online-Kunstgalerien Brasiliens – ein Pionierprojekt, das zehn Jahre lang bestand.
Heute liegt mein Schwerpunkt auf Marketing, Kommunikation und Markenpositionierung für Architektur-, Bau- und Ingenieurunternehmen. Diese Seite gibt Einblicke in meine Arbeit, meine Projekte und die Ideen, die meinen beruflichen Weg geprägt haben.
my work
Portfolio
Some of my main projects including Plus Galeria de Arte which was part of ten years of my life.
Vintage
My photo reportage, written in German, captures the essence of an antique furniture store in Berlin. MMXII
Plus Galeria
An audacious endeavor: a Brazilian art gallery that unites diverse art forms.
MMX – MMXX
Contendo Arte
For one month, an art exhibition was held, featuring installations both inside and outside shipping containers. MMXI