what I do
About me
I’m Lydia Himmen, a Berlin-based Brand & Corporate Communications and Content Marketing professional, specializing in visual storytelling, digital brand positioning and creative communication.
I currently manage digital communications and content marketing for SWP Gesellschaft für nachhaltige Bauplanung in Berlin, developing content strategies and producing visual narratives that connect architecture, engineering and sustainable construction with their audiences.
My professional background spans over 20 years across art, music, culture and digital communication. From co-founding one of Brazil’s first digital art galleries to working as a journalist for MTV Brazil and the Red Bull Music Academy, I’ve built a career combining creative expression, storytelling and communication.
Today, I bring together strategic thinking, hands-on creative production and data-driven analysis. My expertise covers brand communication, photography, video production, drone cinematography, website development, copywriting, SEO, social media strategy and performance analytics.
I work across the entire communication process, from concept and strategy to production, execution and measurable results, combining creative vision with a practical, multidisciplinary approach.
MY OPINION
Blog
Bevor ich in den Bereichen Architektur, Holzbau und Markenkommunikation tätig wurde, schrieb ich über viele Jahre hinweg über Musik, insbesondere elektronische Genres, für Magazine, Websites und MTV Brasil. Zudem gründete ich eine der ersten Online-Kunstgalerien Brasiliens – ein Pionierprojekt, das zehn Jahre lang bestand.
Heute liegt mein Schwerpunkt auf Marketing, Kommunikation und Markenpositionierung für Architektur-, Bau- und Ingenieurunternehmen. Diese Seite gibt Einblicke in meine Arbeit, meine Projekte und die Ideen, die meinen beruflichen Weg geprägt haben.
my work
Portfolio
Some of my main projects including Plus Galeria de Arte which was part of ten years of my life.
Vintage
My photo reportage, written in German, captures the essence of an antique furniture store in Berlin. MMXII
Plus Galeria
An audacious endeavor: a Brazilian art gallery that unites diverse art forms.
MMX – MMXX
Contendo Arte
For one month, an art exhibition was held, featuring installations both inside and outside shipping containers. MMXI