Taking advantage of Easter time, and the colored eggs on my way (LOOK: none of them is golden), I want to write this reflection that has accompanied me for some time…

Social Media, ugly duckling or company’s golden goose?

The social media should be considered one of the most important areas in the marketing department of any company, whatever its size.

But it is often underestimated, left aside, generally done by the owner of the company. The one who may even understand a lot about the company, how it works and its goals, but who usually understands quite nothing about how online marketing runs. Or even relegated to any “professional” that is cheap, because ANY young person is capable of doing it and HEY: it still costs little, right?

Personal photos, from holidays in the Alps/Tenerife/wherever it’s sunny, breakfast/lunch/dinner or even from a day at the zoo with the kids, on the company’s social networks. Oh no, not again!

Customers – or potencial customers – like to know about the backstage and to understand more about the processes of the companies and/or famous people – like artists, celebrities, politicians, influencers, etc -, but there are limits. And there are ways to do this too.

So, confusing the two worlds, public and private, is just one of the mistakes we see ALL THE TIME.

Nor is it casual to find the exact tone that social media demands:

• Texts that say nothing. Completely wrong tone for the target audience.
• Unanswered questions/comments (do you ghost your supporters, REALLY?)
• Posts without hashtags.
• Bad design, or no design at all.
• No reposts (clientes working for you and you didn’t even notice!)
• Wrong timing! Timing is always VERY important, and this case would be no different.

It’s really interesting to see how such powerful tools are left in the hands of those who really have NO CLUE what to do with them.

According to research, the average time a person spends on social media is 2h35 a day!
In Germany the numbers are a little lower, 1h29, compared to the rest of the world. But still expressive.

At day, night, on the way to work, in relax moments, your customers are ONLINE.

And how about you?

Will you keep complaining about your company’s performance figures?

Think again!